Data silos exist when data isn’t shared between devices or across departments within an organization. Data silos have become a more frequent challenge for stadium managers, as departments within their organization embrace technology to manage everything from ticketing to in-stadium fan engagement.

Data Silos vs. Information Silos

Data silos can hurt an organization by hindering inter-organizational collaboration and business growth. It is not a coincidence that the term data silos and information silos are used synonymously. Data silos are often the source of information silos, which exist when information isn't shared between departments or divisions. When you have data coming from so many different sources, it’s hard for departments to share that data and the insights they produce with everyone else.

Richer Data for Deeper Insights

When data silos are broken down, knowledge can flow freely across the organization to enrich business outcomes. With richer data sets, stadium managers can discover deeper insights that can help them make better decisions. Through the process of collecting data from various departments, individuals can also develop stronger relationships with colleagues outside their domain.

Data Clarity with Collaboration

When departments collaborate to share information, organizations can paint a more detailed picture of how their stadium operates. For example, marketing can use foot traffic data during a game to help sales better understand what in-stadium experiences are driving ticket sales.

Eliminate Repetitive Tasks

Individuals tend to repeat work that has already been done when information and resources aren’t shared across an organization. These repeat tasks create inefficiencies and prevent employees from having time to help move the business forward. For instance, organizations can save an abundance of time when important metrics like space utilization are calculated by one department but shared across the organization.

Driving Organizational Change with Data

Siloed data is a challenge that should be tackled by more than just your IT or engineering team. Unsioled data is an organization-wide opportunity that when overcome can lead to the discovery of powerful insights. Initiatives like un-siloing your data, that utilize every department, can help unite your team and bring them closer together - all while improving the bottom-line.